Naomi Morrison

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photo by Juna Photography

BUSINESS BASICS

Started as a Realtor in: 2005

Specialization: East Vancouver North of 33rd. Inclusive of Main, Mt. Pleasant, Cedar Cottage, Granville, Commercial Drive, and Knight Street.

One piece of advice: Work with an area specialist and be sure to ask what services your Realtor provides.

Why MacDonald Realty? They are known for their Professionalism. Full-service local brokerage and BC’s largest company owned by a female, Lynn Hsu.

“A pleasure to work with! She is professional and works hard for her clients.” Carol Palfrey, Associate Broker, Macdonald Realty

Q & A

1. What has been your most interesting client? My parents. It was the most challenging and emotional experience. For one, I was selling our family home, the home I grew up in. Two, I had to help find a place for my parents to downsize to. It gave me an appreciation and insight on how to handle the empty nesters and the emotions that can be part of the process. We managed to find them a wonderful 1 bedroom and den (space for the grandkids) in the West End. They absolutely love their place and it was their confidence in their decision that made it easy to deal with.

2. What was your favorite success story? I had a couple that had purchased a pre-sale. Within 3 months of taking possession they split up, which required them to sell their property. They were barely speaking to each other, but each loved the building so much that they both wanted to still own within the building. They were concerned that they were selling at a time that they would be competing against established real estate investors. They worried they wouldn’t get the value or return they would need for their separate purchases. We ended up being able to sell their unit for over asking. We were then able to find a place in the same building on separate floors for each. It worked out perfectly!

I should share this story too. In 2010, I was fortunate to reconnect with an old best friend who moved away after grade 8. We lost touch after she moved, but she had heard I was a Realtor after she found out her family was being transferred to Vancouver from out East. It took us nearly a year to find her a house. We competed on 5-6 houses to come up empty handed. However, the happy ending is that we managed to find her and her family a beautiful home three doors down from my place. Now we get to hang out and have our kids play together…the story gives me shivers…how well it turned out and having an old friend so close now.

3. Since education is important to you, what else do you do to keep yourself educated and informed? The Real Estate board hosts an annual legal update. It’s only required every two years, but I believe every agent should attend every year. They are very informative and keep current on all the changes. As agents we are required to complete a basic level of PDP (Professional Development Program) credits each year. I feel these credits need to be exceeded, not just met. The courses offered are great! I also believe that attending seminars, workshops and information sessions including coaching and goal setting, helps to motivate and inspire. I also read the Real Estate Board’s publications and attend Macdonald Realty weekly and bi-weekly meetings, which include market review, rule changes and guest speaker sessions.

4. What differentiates you from the 11,000 licensed real estate agents in the Greater Vancouver area? I’m good at my job. Not only do I have experience, but I believe that my professional skills paired with my people skills enable me to provide a really high level of service. Knowing your product, your clients needs, being apart of the community and building relationships with colleagues are all things I excel at, and firmly believe they are what make an excellent Realtor. I’m a fantastic negotiator, and that comes from me knowing the product really well.

I am a relationship person, so I require my clients to meet with me before we take any steps towards working together. I have a unique buyers package that I step through with my clients so they understand the process and we can layout out our expectations. For sellers, I offer a package that includes professional pictures, virtual tours, floor plans, extra marketing placements, and an hour and a half consultation with a designer from the Canadian Redesign Association. It helps clients redesign their home to make it more appealing with the current furniture they have in place.

“Naomi is one of the most personable people you could hope to meet. She positively radiates warmth and good energy. She takes a genuine interest in each and every client, to the point that I’m never quite sure if she’s on the phone with a client or a friend. I think one of the most valued aspects of the work Naomi does as a realtor is in minimizing the stress the inevitably comes with a large real estate transaction. Naomi is totally selfless in giving her time, and unfailingly patient. She is incredibly thorough in performing her due diligence and always vigilant about protecting her clients from future headaches. To see how happy Naomi is for her buyers when they finally take possession of their new homes is really great. It’s a true measure of the realtor and the person that Naomi is that she considers this the highlight of the work that she does.” Justin Morrison, Partner

PERSONAL SNAP SHOT

About: Husband, 2 kids: Juna (3.5) & Cian (2), snowboards, enjoys reading, sports (volleyball & soccer), travelling and most of all city biking.

She’s Unique because… 1. Car-FREE family. They bike with a chariot or walk. Realty tours she uses Modo and Car-to-Go for meetings. 2. Family is so important that Fridays are Family days. No work on Fridays, except for urgent deals. She has set up a resource system to manage business while she is with her family. 3. If Naomi wasn’t a Realtor she would be a midwife.

Likes (If you had more time, what would you do more of): Meeting with clients, Personal coffee time with friends, community involvement and volunteering.

 Loves (can’t live without): She loves everything! However, her biggest everything is her family, immediate and extended.

THE EXTRAS

Naomi is all about family, building close relationships, and knowing her product. She believes her best features as a real estate agent are her product knowledge and personality. She believes that clients want to have an agent with personality and professionalism. Someone that listens to their needs, works well with other realtors, and they can be confident they are being given the correct information.

Naomi works with a wide-variety of clients, but says the common theme is that they are all really great, solid, confident, personable, honest and positive people. She tends to find her clients are like-minded and genuine, which has fostered great friendships, making the buying/selling experience even easier.

Contact Naomi.

Wish to share your thoughts, feel free to comment below.

 

Ed Ganeff

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BUSINESS BASICS

Started as a Relator in: 1979, with no desire to retire. Real estate is part of who he is as a person.

Specialization: Richmond, Delta, South Surrey/White Rock, Downtown Vancouver, and Vancouver-West.

One piece of advice: Choose your real estate team very carefully. Interview prospective team members. Make a list of questions. There are no wrong questions, just ones that are important to you. Your real estate team would include a Mortgage Broker, Realtor, notary, lawyer, home inspector and possibly a handyman. Sellers would include professionals such as a home stager.

Why RE/MAX? RE/MAX opened its first BC office in the early 1980’s and Ed joined in 1985. RE/MAX encouraged independence and had attuned business model that allowed for synergy between RE/MAX Realtors, the exact vehicle he wanted. It attracts a type of person with a particular attitude, people who strive to be #1. Integrity, education, professionalism, and independence are very important. Ed appreciates that RE/MAX has become the ‘standard’ for excellence in real estate sales.

“Ed is great and he bends over backwards. He went above and beyond our expectations. Just super! We were referred to him by our daughter and son-in-law who have used him twice before. A great guy that lays it all on the line, right up front. We can’t say enough… We don’t just consider Ed as our Realtor, he is our friend” -Mr. & Mrs. Goertzen, Clients.

Q & A

1. What differentiates you from the 11,000 licensed real estate agents in the Greater Vancouver area? Real estate is an individual business. Some realtors make a lot of money in this business and you wouldn’t know their names. Others promote themselves everywhere, creating an image of success. I prefer to work by referral and nurture the relationship with each client.

I’m personable and attuned to each client’s housing needs. I listen more then I speak. Upon meeting a customer for the first time I interview them and discover their needs and wants in a home. Listening to my customers is a ‘key’ component in developing trusting relationship.

I don’t forget my clients. I keep in touch with market updates monthly. Even if they were upset with a particular part of the process I continually follow up to ensure I prove to them I am here to help assist in making their experience happy and memorable.

I don’t make promises I can’t keep, and I have learned from the years that sometimes the smallest, minor detail can make a transaction collapse. As a teacher, I help to show what’s truly important and how I can assist buyers or sellers see the value from my services.

I get my clients mainly from repeat clients and their personal referrals. I set up interviews with prospects to see if there is a right fit. We discuss and complete questionnaires in my buyer/seller presentation, review their basic financial position and offer referral sources to professionals they may need throughout the process.

Depending on location, situation and client fit, I have a buyer’s agent I work with that it may make sense to include. We have a buyer’s system in places so the client never feels unimportant.

2. Describe your Typical Client? It’s too difficult to pinpoint, but looking at the last year in particular, many of my clients are going through the “transitional” point of their lives. They have kids in their teens or adults and have owned their home for 20 or 40 years and now considering the next phase of their lives, which may include downsizing.

Buyers and sellers have changed over the years. In the last 10 years buyers are much more money conscious and attuned to the market and economy. They have access to relevant information and the internet.

Sellers are inundated with media reports about the housing market, however, a Relator is necessary to apply the statistics to their specific neighbourhood.

3. What has been your favorite success story? In 1989/90 the market was at it’s peak. I had a referral from a past client who wanted to purchase land to build residential towers in Richmond. I met the decision maker of the group and you wouldn’t know it by his uncoordinated, awkward and unpolished attire. His business card had an alphabet behind his name, every designation you could imagine. He was a factory owner, which produced electric stove elements. He was likely a Billionaire if you think about the number of stove top elements there are in the world!

I had worked non-stop for three months researching price points. I was asked to determine all the tower comparables in the surrounding cities. I had to show all the values per square foot amongst other things. We had to deal with the politics of the city for approval. That was a very stressful three months. The building approval passed in council by one vote! Then we had to arrange financing and collect all the deposits from the 50 initial investors by driving around the city collecting individual cheques. The experience was exciting and educational.

4. Who was your most interesting client? I came from poverty; so working with very wealthy customers can be challenging. A recent referral involved a wealthy couple who owned their own successful business and were familiar with purchasing and selling commercial properties. They owned their home for 30+ years in an area that became an ‘exclusive’ neighbourhood. They are now building a 7-Million dollar home.

We first met on their patio and the husband asked me questions I had never been asked before. He wanted to know my take on future pricing since they weren’t going to list for another 6 months. I was honest and put the question back to him, knowing no one could predict the future. His wife would ask more emotional or domestic questions, where he was quite the opposite, direct and business like.

It was an experience working with someone who had such a strong business sense in negotiations and real estate. Effectively we marketed the home and sold it for top dollar.

“Great, Great, honest hard working guy. Nice and knowledgeable.” -Greg Griffiths, Realtor, TRG The Residential Group

PERSONAL SNAP SHOT

About: Married to Kathy with four kids, 3 girls and 1 boy. He enjoys traveling, martial arts, biking, swimming, climbing and flying airplanes.

He’s Unique because… 1. He has taught real estate courses for the BC Real Estate Association for 23 years. He loves teaching the younger students, since they continually teach him new things on how to implement it in business 2. If he weren’t a Realtor he would have been a commercial pilot.

Likes (If you had more time, what would you do more of): Integrating more volunteering, theatre and arts into his daily activities.

Loves (can’t live without): Family, photography, and teaching

THE EXTRAS

Ed has real estate running through his blood. Thirty-three years can do that to a person. He loves the people he has done business with and has shown loyalty to him over the years. He also really loves meeting new and interesting people and helping them solve their housing issues. The hardest part of his job is educating people on the value of owning their own home, starting with affordability rather than financially extending themselves.

Ed not only appreciates and invests extra time into his education but he also has taught with the BCREA for 23 years. He achieves double the number of industry credits required each year and he keeps current by taking courses in home staging, finance, marketing, presentations, personal growth, and coaching. He continually makes an effort to keep up with the latest technologies and social media – he may not know how to use all it offers, but he’s able to use and understand the basics.

He believes that clients are looking for a Realtor with a personality match; someone they can bond with and trust. Clients have told him that they feel he is calm, diligent, and focused, especially when it comes to him negotiating on their behalf. Ed says his best features are his negotiating skills and patience, but he also stands by his integrity, forward communication, organization and punctual service.

He left me with a wonderful quote that I believe is the simple truth, “Don’t wait to buy real estate, buy real estate and wait.”

 Contact Ed.

 Wish to share your thoughts, feel free to comment below.