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OWN YOUR PIECE

LIFE AND MORTGAGES ARE NEVER SEPARATE. I'M HERE TO HELP YOU NAVIGATE BOTH.

The journey to owning your piece of the earth can be scary and often feels clear as mud, but I bet you’re closer than you’d thought.

 

 

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Hello

I’m Irene Strong, expert mortgage broker and author. Fiery. Determined. A big-city girl born in a small town, equally comfortable in high heels and running shoes. I’ve worked with leading organizations such as NBC Olympics Inc, TED Conferences, and Habitat for Humanity—and I apply that experience towards being the best mortgage broker possible.

I also write what I know. My work helps first timers understand just how mortgages can be used to advantage. I also write about life, because the two are never separate. My articles can be found in places like The Globe and Mail. I can be seen on stages, including panels on Women Leading in the Mortgage Industry. My book, Own Your Piece of the Earth, is available at Amazon and other online book sellers.

As both a mortgage broker and author, I want to help you prepare for your dream—you’re closer to that piece of the earth than you’d thought.

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I'VE BEEN THERE

Mortgages can be scary. I get it. I’ve been there—many times. My journey started with a (much beloved) little condo on Oxford Street in East Van. Marriage brought a new mortgage, growing commutes a third. Job changes and two children later, our fourth mortgage and first detached house in Delta. Now a fifth—my new office. I’ve been through all the twists and turns, and know just how to make it a smooth process for you.

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I'M A REALIST

While it might appear otherwise, you don’t need to win the lottery to own property—even in Vancouver. I know it’s true, because that’s my life. My parents restored a Victorian house and filled it with pianos. You might think we were well off—we weren’t. By treating ownership as a marathon of small steps rather than giant leaps, we reached our eventual goal. 
So can you.

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I KNOW HOW

Each mortgage is unique because every home is unique, as are the people buying it (that’s you). The good news is I know every option. I’ve been in the business a long time. I’m an expert at clearing away financial clutter—beating the bank at their game and letting you harness the full potential of your future mortgage.

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I AM TIRELESS

I find the mortgage that’s right for you, and won’t rest until we do. Like a great pair of jeans, mortgages don’t come in one-size-fits-all. I listen carefully to your short and long term goals, and then build your application to ensure you get a mortgage tailored for your life. And I track changes in the mortgage market by the minute so you don’t have to.

 

What they say

 

6 Reasons
To own a piece of the earth

Reasons to Own a Home
#1 LEARN FROM HARD FOUGHT LESSONS WITHOUT SUFFERING THROUGH THEM YOURSELF

I wasn’t born with a golden spoon in my mouth or a giant trust fund. All my investments have been done on average household incomes. Not to say those purchases were easy or that the journey was always clear, but they were ultimately worth it. That’s why I decided to write about my experiences and the lessons I’ve learned. I want to spare you the hassle and help you along the road to homeownership.

#2 LEARN A FOREIGN LANGUAGE

We’ve all had that moment of sitting in a specialist’s office, knowing they’re speaking the same language while not understanding a single word. It’s frustrating, and it’s not productive. So let’s kick that sensation to the curb. Yes, the mortgage industry like so many others, is filled with abbreviations and acronyms. I break down all that specialist “lingo.” By the end of reading this book, you’ll be talking mortgage like it’s your mother tongue.

#3 DIP A TOE IN THE WATER AND GAIN A FOOTHOLD

Mortgages are beastly, dense documents—it’s true. But despite appearances, they’re not set in stone. There’s more than one way to reach your property goals. You might want to jump straight into that tiny, lakeside house and life there forever. Or you might long for a rental property portfolio. Whatever your dream, my book will show you why putting a toe in property waters is a darn good idea.

#4 PULL VICTORY FROM THE JAWS OF PERSONAL DISASTER

Life has a way of occasionally giving everyone lemons. So knowing how to make lemonade is crucial. Shortly after purchasing my first property, a large pipe sprung a leak, wreaking havoc on my  bathroom and my neighbour’s unit. After a healthy glass of wine, I realized this mishap was an opportunity to upgrade. By making smart changes, I improved my living space and increased my home’s value. With the point-by-point tips in this book, courtesy of my personal disaster, you can do the same.

#5 DISCOVER HOW TO TRAVEL FURTHER WITH PROPERTY THAN WITH A CAR

If you’ve cast car ownership aside in favour of car-sharing or transit, then congratulations! You’re already on the path to, well, saving for something greater. Now is the time to put those savings towards that studio apartment with a view, growing your family or becoming a property mogul. This book shows you how property ownership gets you from A to B in the road of life.

#6 OPEN UP A WORLD OF OPTIONS WITH HOME EQUITY

Before buying my first property I had no idea how many options my modest condo would create down the road. What an eye-opening experience! (Trust me, you’ll enjoy living vicariously through these ups and downs rather than enduring  them yourself!) Mortgages might be listed as liabilities, but if you’re looking to stretch your financial wings a mortgage can offer the perfect updraft. A smart mortgage can open doors to all kinds of other investments—far beyond simply owning your home.

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DOWNLOAD two
free chapters

I know for most people, it’s a stretch to want to read a book about mortgages. But this is different. It only takes two chapters to see this book is the life (and mortgage) resource you’ve been looking for.

What my readers say

 

“Wow - I wish I'd read this book before I bought my first condo! Irene lays the process out in an easy-to-follow way. She explains all the lingo and provides worksheets to follow so you feel like you've got this!”

Victoria Gray

5 STARS

 

“Fantastic reading for anyone thinking about purchasing. Well laid out and easy to understand. I’m a mortgage broker and I gave one to my teenage daughter as a 'must read'.”

Monica

5 STARS

“A book worth reading not just for every first time home-buyer, but also well worth the read for every new mortgage agent in Canada. Help your clients get their plan in place early on, read this book.”

Dustan Woodhouse

Author of the Be The Better Broker Series

 

“I find reading Mortgage books very difficult. Frankly they bore me.  Yours is different!!!I am only 75 pages in but WOW!! I love your writing style. It’s so personal, descriptive in a way that’s fun and real.”

Gary Mauris

President and CEO, Dominion Lending Centres

 

EARTH DAY 2023

Invest in our Planet

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Learn how to get involve and promote your Earth Day event.

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Join our Earth Day community to build a #strongerearth.

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Plant a tree for 2023. Join the journey from seed to Sugar Maple tree.

 

THe strong circle

 

Clients and community members are encouraged to connect by phone or email at anytime. You are also invited to engage with the Strong Circle on a regular basis. It’s a place, where you can request a mortgage review at any point, provide important feedback on our services and communication, get the latest newsletters summarizing the current market, and see how we are keeping connected with our community.

reviewS

With mortgages, as in life, there are points where it makes sense to stop and take a moment to complete an assessment. Is the mortgage product you currently have serving you and your family the best it can for the needs you have today, and in the future?

Annual reviews and, with recent drastic changes to the rate market, bi-annual reviews may provide better insight for future planning.

While you’re at it, we also welcome feedback on your experience with Irene and Strong Mortgages Ltd. Let us know how we are doing and how we can better service our clients.

in the news

Stay informed on the current market and Bank of Canada overnight rate decisions. Irene researches and crafts her own newsletters to address and explain the critical details homeowners, and future homeowners need.

Community

Irene is proud to be involved in her North Delta community. She currently sits on the North Delta Minor Hockey Association Board as Parent Auxiliary. Experiencing what this association produces with volunteer-only power, is astonishing. Hockey is certainly a passion in this city.

Irene is also an avid member of the Operations Committee for the PowerPlay Young Entrepreneurs and has volunteered in the classroom supporting students developing their own businesses.

Learn more about these amazing associations and contact Irene if you have interest in getting involved.

If you would like something promoted from your community, contact Irene.

Looking for a mortgage?
Get a strong mortgage!

Working With Me

Access to over 50 lenders

100s of mortgage products

Specialized in mortgages

Works and represents you, the client

Licensed: UBC Mortgage Brokers Course

Multiple options for credit challenged clients

Business owner

Working With A Bank ADVISOR

Access to self-branded products only

Limited mortgage products

Not always specialized in mortgages

Works for and represents the bank/credit union

Not required to be licensed

Few to no options for credit challenged clients

Employee

Strong Mortgages

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